{"id":3092,"date":"2026-07-28T11:07:04","date_gmt":"2026-07-28T09:07:04","guid":{"rendered":"https:\/\/greenencoded.com\/?page_id=3092"},"modified":"2026-07-28T14:02:47","modified_gmt":"2026-07-28T12:02:47","slug":"markt-potential","status":"publish","type":"page","link":"https:\/\/greenencoded.com\/en\/markt-potential\/","title":{"rendered":"Market potential"},"content":{"rendered":"<div\n    id=\"\"\n    class=\"wp-block-hero-image-button margin-bottom-normal \"\n>\n    <div\n        class=\"  video-container \"\n            >\n                  <video\n            width=\"100%\"\n            height=\"100%\"\n            autoplay\n            muted\n            loop\n            playsinline\n            preload=\"metadata\"\n            class=\"desktop \"\n          >\n            <source\n              src=\"https:\/\/greenencoded.com\/app\/uploads\/2026\/07\/Portfolio-Green-Encoded-Desktop.mp4\"\n              type=\"video\/mp4\"\n            >\n            Your Browser does not support the video tag\n          <\/video>\n                          <video\n            width=\"100%\"\n            height=\"100%\"\n            autoplay\n            muted\n            loop\n            playsinline\n            preload=\"metadata\"\n            class=\"mobile\"\n          >\n            <source\n              src=\"https:\/\/greenencoded.com\/app\/uploads\/2026\/07\/Portfolio-Green-Encoded-Mobile.mp4\"\n              type=\"video\/mp4\"\n            >\n            Your Browser does not support the video tag\n          <\/video>\n            <\/div>\n    <div class=\"hero-content container-lg px-0\">\n        <div class=\"text-container mx-auto d-flex flex-wrap align-items-center justify-content-center\">\n            <h1\n                class=\"\n                padding-x-mobile\n                py-lg-4  text-start \"\n                id=\"hero-text\"\n                data-scroll\n                data-scroll-speed=\"1\"\n                data-scroll-delay=\"0.1\"\n            >Tokenisation as a driver of growth for businesses<\/h1>\n            <a\n                href=\"#intro\"\n                class=\"chevron cta-link\"\n                data-id=\"#intro\"\n            >\n                <span class=\"load-more\"><\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div id=\"intro\" class=\"wp-block-text-only margin-bottom-normal \">\n  <div class=\"container-lg px-lg-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-lg-8 padding-x-mobile\">\n        <div class=\"wysiwyg\">\n          <h2>Real-world values. Digital infrastructure. Measurable benefits.  <\/h2>\n<h3>The tokenisation of real-world assets is becoming a key component of the modern economy. It modernises existing financial structures, creates more efficient investment channels and increases transparency throughout an asset\u2019s entire life cycle. For businesses, one thing is clear: the tokenisation of digital assets is set to become one of the most influential technologies of the coming decades and will determine who is able to secure competitive advantages in the future.  <\/h3>\n<h3>Businesses and financial institutions are benefiting from falling costs, faster processes and improved capital mobilisation. Forecasts point to global growth from a market worth a few trillion to a fully established digital infrastructure for value transfer and property rights. <\/h3>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<section\n    class=\"wp-block-image-text-grid margin-bottom-none bg-white text-dark \"\n    id=\"\"\n>\n    <div class=\"\">\n        <div class=\"row \">\n            <div\n                class=\"col-lg-6 p-0 content content-image bg-white  from-left \">\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/greenencoded.com\/app\/uploads\/2026\/07\/green-encoded-blackrock.jpg\"\n                        alt=\"{{}}\"\n                    >\n                            <\/div>\n            <div\n                class=\"col-lg-6 content content-text  bg-light text-dark   from-right  cursor-white \">\n                <div class=\"content-inner text-fade-in\">\n                                            <div class=\"title-wrapper\">\n                            <h2 class=\"h2 mb-0 title \">\n                                Larry Fink \u2013 BlackRock\n                            <\/h2>\n                        <\/div>\n                                                              <div class=\"text\">\n                        <p>\u2018The next generation of markets will be tokenisation.\u2019<\/p>\n\n                      <\/div>\n                                                                                                  <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-image-text-grid margin-bottom-none bg-white text-dark \"\n    id=\"\"\n>\n    <div class=\"\">\n        <div class=\"row  reverse \">\n            <div\n                class=\"col-lg-6 p-0 content content-image bg-white  from-right \">\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/greenencoded.com\/app\/uploads\/2026\/07\/green-encoded-deutsche-bundesbank.jpeg\"\n                        alt=\"{{}}\"\n                    >\n                            <\/div>\n            <div\n                class=\"col-lg-6 content content-text  bg-light text-dark   from-left  cursor-white \">\n                <div class=\"content-inner text-fade-in\">\n                                            <div class=\"title-wrapper\">\n                            <h2 class=\"h2 mb-0 title \">\n                                Burkhard Balz \u2013 Deutsche Bundesbank\n                            <\/h2>\n                        <\/div>\n                                                              <div class=\"text\">\n                        <p>\u2018Digital transformation is having far-reaching effects on the economy as a whole.\u2019<\/p>\n\n                      <\/div>\n                                                                                                  <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-image-text-grid margin-bottom-normal bg-white text-dark \"\n    id=\"\"\n>\n    <div class=\"\">\n        <div class=\"row \">\n            <div\n                class=\"col-lg-6 p-0 content content-image bg-white  from-left \">\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/greenencoded.com\/app\/uploads\/2026\/07\/green-encoded-robinhood.jpg\"\n                        alt=\"{{}}\"\n                    >\n                            <\/div>\n            <div\n                class=\"col-lg-6 content content-text  bg-light text-dark   from-right  cursor-white \">\n                <div class=\"content-inner text-fade-in\">\n                                            <div class=\"title-wrapper\">\n                            <h2 class=\"h2 mb-0 title \">\n                                Vlad Tenev \u2013 Robinhood\n                            <\/h2>\n                        <\/div>\n                                                              <div class=\"text\">\n                        <p>\u201cTokenisation will reshape the entire financial system.\u201d<\/p>\n\n                      <\/div>\n                                                                                                  <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div id=\"\" class=\"wp-block-text-only margin-bottom-normal \">\n  <div class=\"container-lg px-lg-0\">\n    <div class=\"row justify-content-center\">\n      <div class=\"col-12 col-lg-8 padding-x-mobile\">\n        <div class=\"wysiwyg\">\n          <h2>The message is clear: tokenisation is a strategic advantage, not just a technological option.<\/h2>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  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